Last edited by Kall
Sunday, August 2, 2020 | History

1 edition of Sensory marketing found in the catalog.

Sensory marketing

Aradhna Krishna

Sensory marketing

research on the sensuality of products

by Aradhna Krishna

  • 318 Want to read
  • 15 Currently reading

Published by Routledge in New York .
Written in English


Edition Notes

Includes bibliographical references and index.

Statementeditor, Aradhna Krishna
Classifications
LC ClassificationsHF5415 .S3696 2010
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL24520645M
ISBN 109781841697536, 9781841698892
LC Control Number2009039303

  What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, . This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers’ behaviours.

  Collection Book Sensory Marketing: Research on the Sensuality of Products. KamiKuehn. Read Sensory Marketing: Research on the Sensuality of Products PDF Free. AshleyLawrence. Look - Taste - Smell - Touch - Eurofins Marketing Research marketing & sensory studies. Eurofins Food France.   One of such tools is known as sensory marketing, i.e. the exploitation of the senses through stimuli designed to be directly related to a particular brand. However, this is changing. A study described in the book "Buyology - Truth and lies about why we buy" (Lindstrom ) showed how brands like Marlboro, suffering the brunt of the ban on.

  "Sensory Marketing is a challenging book setting out to argue that the field of so-called experiential marketing applies to a much wider set of products and services. In doing this it is well and clearly argued and assembles an impressive array of scholarly references and practical examples."/5(15). The book is organized into six chapters, with each chapter dealing with different aspects of sensory marketing like introduction, priming, expectations, crossmodal correspondences and sensation transference in the light of priming and expectations, conclusion, and advice for application. The author introduces sensory marketing.


Share this book
You might also like
Managing change

Managing change

Statistical survey of women education

Statistical survey of women education

Crocodiles (In the Wild )

Crocodiles (In the Wild )

Spirit of adventure

Spirit of adventure

Unjust taxes

Unjust taxes

Computational modelling and simulation of aircraft and the environment

Computational modelling and simulation of aircraft and the environment

study of strategic and tactical decision making procedures

study of strategic and tactical decision making procedures

electronic information marketplace

electronic information marketplace

Bradford Metropolitan Careers Service computerisation of the annual statistics system.

Bradford Metropolitan Careers Service computerisation of the annual statistics system.

Rousseau on education

Rousseau on education

Pictures of the English liturgy.

Pictures of the English liturgy.

Life-threatening food allergies in school and child care settings

Life-threatening food allergies in school and child care settings

Copper in chemical plant.

Copper in chemical plant.

pragmatic perspective

pragmatic perspective

NASA photovoltaic research and technology

NASA photovoltaic research and technology

Sensory marketing by Aradhna Krishna Download PDF EPUB FB2

This book on sensory marketing is a delightful reminder that the touch, taste, smell, sound, and look of a product all play an important role in affecting our perception, attitude, emotions and consumption of the product.

The collection of chapters containing summaries of the cutting-edge research in each area makes catching up both fun and /5(10). "Sensory marketing offers insights and ideas that apply to marketing management practice. The book is innovative and thought-provoking and gives a deeper perspective upon the consumer.

It is a valuable tool for more integrated and efficient marketing in a world of complex targets groups and an increasingly fragmented media world."5/5(1). The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.

It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.

It shows the importance in reaching the individuals' five senses at a. The strategy of engaging the senses to sell products is referred to as sensory marketing: marketing that influences consumers’ perception of brands by using multi-sensory experiences to establish positive emotional connections with them.

Reviews "This book differs in that (the content) is underpinned by psychological theories and methodological approaches. The outcome of a conference event, current research is discussed alongside contemporary and familiar sensory marketing examples, and should appeal to academics and marketing professionals alike.".

The area of psychological marketing known as "sensory marketing" is an advertising tactic intended to appeal to one or more of the five human senses of sight, hearing, smell, taste, and touch to create an emotional association with a specific product or brand. A successful sensory branding strategy taps into certain beliefs, feelings, thoughts, and memories to create a brand Author: Robert Longley.

The book is well written, fun, and very informative. I have the impression that a change of paradigm is happening in marketing. And, as it is already possible to see, sensory marketing will play a huge role in the future.

This book represents the best reference I have found. Yes, I have read many other books on the topic/5. Book Description. Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and ating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

Aradhna Krishna directs the Sensory Marketing Laboratory at the University of Michigan and is considered the foremost expert in the field.

She says that many companies are just starting to recognize how strongly the senses affect the deepest parts of our brains. The author of the book Customer Sense: How the 5 Senses InfluenceFile Size: KB. The book provides an overview of sensory marketing research that has taken place thus far.

It should facilitate sensory marketing by practitioners and also can be used for research or in academic by:   Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these : Aradhna Krishna.

The Science of Sensory Marketing. From the March Issue The author of the book Customer Sense: He spoke with HBR about the company’s new emphasis on sensory marketing and design. Sensory Marketing book.

Read reviews from world’s largest community for readers. The book covers the ongoing shift from mass-marketing and micro-marketin /5. "Sensory Marketing is a challenging book setting out to argue that the field of so-called experiential marketing applies to a much wider set of products and services.

In doing this it is well and clearly argued and assembles an impressive array of scholarly references and practical examples."5/5(1). An Introduction to Sensory Marketing I consider myself to be a sensuist.

I enjoy the pleasure that my senses bring me when I drink second flush Darjeeling tea in porcelain cups, view the figurative art prints I have collected over the years, listen to a-tonal jazz, cook foods with strong aromas, or garden without by: 9.

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations.

This book investigates the use of these established and new sensory. The author draws on both research and marketing practice to illustrate how each of the human senses can be engaged by brands to build a favorable consumer response.

The book provides an overview of sensory marketing research that has taken place thus far. 16Cited by: The Power of Sensory Marketing in Advertising Article (PDF Available) in Current Opinion in Psychology 10 January with 2, Reads How we measure 'reads'.

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories Brand: Taylor And Francis.Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses. Introduction Chapter 1: Sensory Marketing.This chapter presents sensory marketing in practice and theory.

A sensory marketing framework is discussed and compared with mass and relationship marketing. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory by: